|
|
 |
Medium Well administers aggressive site overhaul and PPC and SEO campaigns with stellar results
A major New York City shoe retailer came to Medium Well to redesign their site and help improve the
usability and overall web traffic to the site. After a complete redesign and carefully managed PPC
and SEO campaigns, sales showed an increase of 35%, and organic Google search traffic increased
by over 300% (in 1 year period).
Design
After extensive research into the traffic and usability of the site, Medium Well implemented an
improved design that simplified the user experience, improved the search functions within the site
and simplified the checkout screens and process. The result was a site that reinforced the diversity of brands and products offered.
Pay Per Click
After reviewing the existing PPC Campaign, Medium Well refined and streamlined the Pay Per Click
strategy with a strategically focused investment approach that focused on ROI and conversions.
Constant management and fine tuning of the campaign helped make these investments highly successful.
SEO
Medium Well identified and implemented a successful SEO strategy by identifying keywords integral
to the overall brand and product line, researching keyword placement within the site, and reviewing
the incoming traffic based on those keywords. Website copy was reviewed for efficient keyword usage,
with attention paid to the hierarchy of internal links. These efforts resulted in a site that was optimized.
Analytics
Using Google Analytics, Medium Well implemented a detailed tracking of website traffic so as to
effectively and efficiently measure and refine the efforts of the PPC and SEO campaigns.
Results
Results were very positive: website traffic increased by 300% (over 1 year period) and
Sales showed increase of 35% (over 1 year period). It is important to note, also, that
Google Adword investment as a whole declined, and the Google conversion rate increased.
Photography
Medium Well photographed and designed brand-specific imagery to place strategically within the site.
|
|
|
