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Medium Well prepares website for 'Oprah Effect'
When Oprah says,' you need this!' on her show, be prepared...
A major NYC fashion manufacturer came to Medium Well to help with the upcoming potential mention of
their product on the Oprah Winfrey Show. The producers of the show needed assurance that this
manufacturer's site could handle the inevitable spike in website traffic and that the mentioned
product would be available for sale on the site.
Time was running short. Medium Well Inc. immediately assessed that a new site would be the best
solution to the problem. In two short weeks, Medium Well Inc. moved the site to a dedicated server,
redesigned the layout and navigation for ease of use, and optimized the site with static urls so
as to reduce the load on the server. This improved the browsing efficiency of the site and reduced
the risk the server and website would crash.
As predicted, once the Oprah Winfrey show aired, traffic to the site spiked with hundreds of
simultaneous unique visitors. Sales sky-rocketed and the site never crashed, despite repeated
airings of the show. Medium Well Inc had successfully prepared the site for the 'Oprah Effect.'
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