West NYC

West NYC came to Medium Well with one main issue: their website. At the time, West NYC had a blog through the well-known site Blogger and found their options to be too limited. West NYC realized they were also in need of a design overhaul or a fresh look and came to us in the hopes that Medium Well could offer what they were looking for.

WestNYC custom blog

They came out of the deal with precisely what they were after–a custom blog that better reflected their ideas and brand overall, that was easy to update and a place where they could sell their products. With a custom WordPress theme, the new blog was integrated with the existing content. We were able to seamlessly import all articles, images, and categories from the old blog into the new one. Even more content was added such as a Facebook like box, an email subscription box, and links to the twitter and Facebook pages, making the blog more up-to-date with today’s social media standards. A tag cloud sorted by category was also added, making it easier to find favorite brands and styles with one simple click, and a list of all the brands carried with links to their websites ensure that the customer is fully informed and getting only quality products before they even set foot in the door.


An e-shop was also added for those dedicated fans of the company to buy shirts and hats with the logo of West NYC for all to see where their loyalties lie. The sales are run through Paypal to create a safe and easy shopping experience for everyone.


Medium Well continues to work with West NYC to work in better designs, functionality, and a straightforward but enjoyable experience for all using the website.