Email Marketing

We are very experienced in the design and implementation of effective email campaigns, through email list development and targeted email marketing messages. If your goal is to increase orders, or enhance the brand image of your business, email marketing can help communicate directly with your customers. With tools that measure these marketing efforts, we can continually assess and refine the effectiveness of these marketing strategies.

Email List Development — As customers are increasingly using the web for sales and to gather information, email marketing is a targeted and cost-effective way to reach customers. Gathering emails that are carefully managed increases the accuracy of reaching a targeted audience. Email lists are carefully guarded and managed, to ensure good click-through rates and clean databases.

Search Engine Optimization

Search engines are THE way to navigate the internet, and keywords and keyphrases are the backbone of the search engine mechanisms. We know how to analyze a site and look at ways to improve the organic search results, through keyword frequency and placement, frequency of links (external and internal) and tiering. We also know how to suggest a specific and effective way to increase results from paid searches (see pay-per-click advertising)

Pay-per-Click Advertising

Paying the search engines 'per-per-click', per a chosen keyword or keyphrase is another effective tool to enhance search result placement (Google Adwords). However, it is increasingly important to carefully monitor your pay-per-click campaign to assure good ROI and conversions.

Niche Marketing

Another tool towards enhancing both traffic and organic search results is to increase the traffic that is generated through other websites. Developing relationships with other sites, blogs, and industry-specific web portals help expand the audience and increase search rankings through increased external links. These relationships can be developed in a number of ways, including: editorial reviews, promotional deals for their readers, banner advertising, newsletter advertising.

Analytics

There are many new tools and technologies brought to the marketplace (such as 'Google Analytics') that are very cost-effective ways to measure and analyze the results of all the marketing strategies, as well as the effectiveness of email marketing campaigns and the overall website experience. We know how to sift through the data and tell you what's working and what's not. This helps us both refine and adjust our strategies to keep the message on target.

Direct Mail Marketing

We have experience with good ole fashion direct mail marketing. From design to database management, we can make it look good and get their attention. While the value of online strategies is increasing, traditional marketing strategies still work to get the customer's attention and call them to action (a sale, or promotion for example)