Email Marketing

Through email list development and targeted email marketing messages, we design and implement effective email campaigns. With tools that measure these marketing efforts, we continually assess and refine the effectiveness of these marketing strategies.

Search Engine Optimization

We analyze your site and look at ways to improve the organic search results, through keyword frequency and placement, frequency of links (external and internal) and tiering. We will also suggest a specific and effective way to increase results from paid searches (see pay-per-click advertising)

Pay-per-Click Advertising

Paying the search engines 'per-click', based on a chosen keyword or keyphrase is another effective tool towards enhancing search result placement. We manage and conduct carefully monitored pay-per-click campaigns, assuring good ROI and conversions.

Niche Marketing

We help develop relationships with other sites, blogs, and industry-specific web portals to expand your audience and increase search rankings through increased external links. These relationships are developed in a number of ways, including: editorial reviews, promotional deals for their readers, banner advertising, newsletter advertising.

Analytics

There are many new tools and technologies brought to the marketplace (such as 'Google Analytics') that are very cost-effective ways to measure and analyze the results of all the marketing strategies, as well as the effectiveness of email marketing campaigns and the overall website experience. We sift through the data and tell you what's working and what's not. This helps us both refine and adjust our marketing strategies and initiatives.