Before there was online marketing, businesses reached their audiences by getting involved in the community. Local events, conversations with neighbors, and referrals were all important. Today these ideas are still key, with the twist of engaging people online instead as well as in person.
Potential customers need to find you online, understand how your business can meet their needs, be interested enough to want to try your service or buy your product, and trust you enough to complete the first transaction.
Technology is always changing and competition can be tough, but with the right guidance your company can make the most of online marketing.