Before the Internet came to dominate, virtually all businesses achieved success by getting involved with the community. This would include local events, talking with people in the streets, and general word of mouth among friends.
Today, this same principle hasn’t changed. It’s still all about engaging communities of people, but now they’re online.
The Information Age is requiring more and more people to learn all the intricacies of spreading their name around online. Getting people to stumble on a link to your site, and going from that point to them actually buying what you have to offer is a process that needs to be studied and managed. Competition in this field increases daily, so it’s important to stay on top of all the different platforms. But with some work and determination, every company can make the most of this opportunity.
Different areas of Online Marketing to study include:
Search Engine Optimization
Social Media Marketing
SEOmoz – The Daily SEO blog
Distilled – Smarter Online Marketing
Matt Cutts: Gadgets, Google, and SEO
Search Engine Land