Medium Well has had the privilege of working with Rescue Beauty since 2008. Our responsibilities include everything you see on the web site plus marketing and consulting. The website has two main componets, both of which were designed and built my Medium Well — an e-commerce site built in Miva Merchant and a Content Management system built in Word Press.
Rescue Beauty - Homepage
The e-commerce component was designed with simplicity and economy in mind. Miva Merchant is an industry leading commercial e-commerce system that has a proved track record of performing under heavy loads – we’ve had as many at 9000 shoppers using the system all during the same 30 minutes and system held up beautifully. Load tolerance it’s not something you often think about when choosing an e-commerce platform, but your incredible relieved to have it when you need it.
Nail Polish Page, photos by Medium Well Inc.
The layout of the e-commerce site focuses on a 3 things:
- a homepage that can cleanly display new products and promotions
- a product page can beautifully display the nail polish colors
- a check simple and intuitive checkout process.
The content manage system (CMS), built in WordPress was initially conceived as a blog, but has recently evolved into also including an easy to update press gallery. Future sections could include a forum, member’s only section, member’s image gallery and member profile pages.
