SEO Marketing – Good Content is King!
Content is King!
If you’re worried about making sure people can find your site, or if you’ve been baffled by some recent SEO proposals and are asking yourself the question–”Am I dong this right”? Here’s what I tell all of my clients:
The three rules of online marketing: content, content, content.
Quality Content is content that will likely be read or viewed (like an image or video), appreciated and then passed on. The idea is that content that is linked to from external sources will not only generate traffic via that link, but that content will also show up higher in the search results as a result of that link. Therefore, quality content needs to be the kind of content that can also generate inbound links by the merit of it’s quality… “This is really interesting and helpful, I can’t wait to share it with my buddies” – this is what you want people thinking.
Links are important, but not all links are the same… be careful
Many search marketing firms talk about the importance of inbound links, which are undeniably important. However, not all inbound links are created equal. Inbound links from sites with a high page rank are more important than those from low ranking sites. As a general rule, high quality sites will only link to what they deem valuable to their audience (duh! – as it should be…). Some SEO firms tout the merits of their “link building campaigns” but the question needs to be asked, how are these links being generated and from what sites? Getting links from low ranking sites, or sites that are now sellers of outbound links can actually hurt your site’s rankings. Be very wary of any firm that claims to be buying links, actually run away… fast! This could kill your business. This is even more true now that it was before with the release of Google Panda.
So, this gets me back to content – good content delivers it’s own inbound links, and why you ask? Because people actually want to read it, share it and tell others about it. Engage your audience with interesting facts, funny anecdotes, helpful info… “drop some knowledge” as they say, and your site will reap the benefits.
And don’t worry too much about “SEO” it might just be a passing fad. Seriously, with social media gaining in importance and starting to have an impact on search results pure SEO, as in “Search Engine Optimization” might become a thing of the past.
Best,
Matt
